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Linda Segbefia

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Hello, I’m Linda Segbefia, the founder of the Linda Segbefia blog. With over a decade of experience as a Communications Expert, I currently serve as the Corporate Communications Officer for UBA Ghana. My journey in the world of communications has been enriched by my time at two of Ghana’s premier PR agencies, Stratcomm Africa and Ogilvy Ghana. Driven by my passion for writing and content creation, I established this platform to share insightful and diverse content. Join me on this journey as we delve into these captivating stories and more!

9th Women In PR Ghana Annual Summit Focusing On Ethical Storytelling

In a time when misinformation spreads fast, Women in PR (WiPR) Ghana highly anticipated 2025 Annual Summit, is scheduled  for July 4th and 5th,...

Tree Planting Is Everyone’s Business

Author: Linda Segbefia, Corporate Communications Officer At UBA If we all plant a tree, nurture it, and encourage others to do the same, we will...

Inside The Quiet Meetings Steering Ghana’s Governance Transformation

…How strategic engagements with national institutions are laying the foundation for Africa’s next era of compliance Author: Tiffany A. ARCHER, Esq. At a pivotal moment for...

Kobi Hemaa Highlights The Role Of PR In Safeguarding Democratic Narratives In The Era Of Misinformation At APRA 2025

At the 36th Annual Conference of the African Public Relations Association (APRA 2025), Ghana’s Kobi Hemaa Osisiadan-Bekoe underscored the critical role of public relations...

Stephen Essoun Foundation Donates To Shai Osudoku District Hospital To Mark World Sickle Cell Day

The Stephen Essoun Foundation has donated an amount of GH¢10,000 for a range of essential medical supplies to the Shai Osudoku District Hospital in...

ATV’s Victoria Beeko Danso Receives Honors

Morning Show Host of Anopa Bosuo and news anchor at ATV, Victoria Beeko Danso, also known as Akosua Sika Gold has been honoured for...

GhanaPay: Mobile Money With Zero Fees

It all started when a colleague said, "Just dial *707#," and suddenly, the entire office was buzzing. Why? Because with GhanaPay, sending money comes...

Choosing The Right IT Management Partner And Maximising The Relationship (Part 2)

Author: Allen OLAYIWOLA After understanding the benefits of outsourcing your IT management, the next step is finding the right partner and ensuring a productive, long-term...

Reshaping Africa’s Digital PR Future – Authentic Communication With Local Relevance

Mombasa, Kenya — The 50th Anniversary Conference of the Africa Public Relations Association (APRA) ended on a powerful note in Mombasa last week, bringing...

Empowered Women, Disoriented Men? The Missing Half Of The Gender Conversation

By: Shirley Alexander || Team Lead, ESG & Sustainability, UBA Ghana As the world prepares to celebrate Father's Day and recognizes June as Men's Health...

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