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Linda Segbefia

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Hello, I’m Linda Segbefia, the founder of the Linda Segbefia blog. With over a decade of experience as a Communications Expert, I currently serve as the Corporate Communications Officer for UBA Ghana. My journey in the world of communications has been enriched by my time at two of Ghana’s premier PR agencies, Stratcomm Africa and Ogilvy Ghana. Driven by my passion for writing and content creation, I established this platform to share insightful and diverse content. Join me on this journey as we delve into these captivating stories and more!

The Bigger Picture Behind Black Market’s Historic Premiere Attempt

By Linda Segbefia As a film enthusiast, I get excited whenever I come across stories that push the boundaries of what African cinema can achieve....

New Generation of R290 ACs can cut up to 60% in Electricity Costs for Ghanaian Households and Businesses.

For many households and businesses in Ghana, the real cost of owning an AC is not the amount paid at the showroom or the...

Finding My Place at UBA: A Creative’s GMAP Journey

When Adelaide Phoebi Nettey graduated from Kwame Nkrumah University of Science and Technology (KNUST), she never imagined her passion for design would lead her...

EPA introduces eco-labels for ACs and refrigerators

The Environmental Protection Authority (EPA) through the National Ozone Unit (NOU) has introduced a voluntary “green” or “eco” refrigerant label for Air Conditioners (ACs)...

UBA Ghana Launches World Cup, Summer Travel Campaign With Exclusive 15% Discounts On Brussels Airlines

UBA Ghana and Brussels airline have launched an exciting summer travel campaign designed to reward customers with exclusive discounts on international air travel through...

The ESG Case for Investing in Football

By Nana Adwoa Baafi Nana Adwoa T. Baafi, PMP, is a communications and stakeholder engagement professional who writes on sustainability, corporate governance and development. What do...

The Hidden Environmental Impact of ACs and Why Ghana’s Cooling Sector Begins a Shift Toward Ultralow Emission ACs.

Air Conditioning (AC) has become part of daily life across Ghana. In homes, offices, shops, and schools, the familiar hum of an AC working...

Why I Created One Flesh: A Christian Card Game for Couples by Franklyn Fosu.

Communication is one of the strongest foundations of a healthy marriage. When communication becomes weak, repetitive, or one-sided, couples can slowly begin to feel...

Movies to watch: The Call of My Life

If you’re looking for something to watch, the ‘Call of My Life’ is in cinemas from May 15. What if the love you’ve been waiting...

Nana Adwoa Writes: Have we mistaken CSR for Sustainability?

Why Ghanaian Businesses Need to Rethink ESG By Nana Adwoa Baafi, PMP Nana Adwoa T. Baafi, PMP, is a communications and stakeholder engagement professional who writes...

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