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Linda Segbefia

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Hello, I’m Linda Segbefia, the founder of the Linda Segbefia blog. With over a decade of experience as a Communications Expert, I currently serve as the Corporate Communications Officer for UBA Ghana. My journey in the world of communications has been enriched by my time at two of Ghana’s premier PR agencies, Stratcomm Africa and Ogilvy Ghana. Driven by my passion for writing and content creation, I established this platform to share insightful and diverse content. Join me on this journey as we delve into these captivating stories and more!

Movies to watch: The Call of My Life

If you’re looking for something to watch, the ‘Call of My Life’ is in cinemas from May 15. What if the love you’ve been waiting...

Nana Adwoa Writes: Have we mistaken CSR for Sustainability?

Why Ghanaian Businesses Need to Rethink ESG By Nana Adwoa Baafi, PMP Nana Adwoa T. Baafi, PMP, is a communications and stakeholder engagement professional who writes...

De-Risking the Grain Basket: Why Weather Index-Based Insurance is the Next Frontier for Ghanaian Agribusiness

The structural transformation of Ghana’s agricultural sector has moved from a policy preference to an existential. As the nation navigates its IMF-supported recovery, the...

De-Risking the Grain Basket: Why Weather Index-Based Insurance is the Next Frontier for Ghanaian Agribusiness

The structural transformation of Ghana’s agricultural sector has moved from a policy preference to an existential. As the nation navigates its IMF-supported recovery, the...

UBA unveils diaspora platform to connect global Africans with investment, wealth opportunities

Africa’s Global Bank, United Bank for Africa (UBA) Plc, has unveiled a diaspora banking and investment platform designed to serve Africans living and working...

Imagine ECG Prepaid Had “Midnight Bundle” Like MTN- by Charles Ofori

Written by Charles Ofori In Ghana’s electricity sector, the search for affordable and reliable power has become an increasingly herculean task. As of January 2026,...

Innova DDB Ghana Launches “Call Them Out” Campaign to End Silence on Familial Sexual Abuse

Innova DDB Ghana, in partnership with Family Renaissance International (FRI) and 3Music TV unveiled the Call Them Out campaign, an initiative designed to confront...

West Africa’s Major Energy Stakeholders To Lead On Clean Energy Conversation

Ghana’s Ministry of Energy and Green Transition has been confirmed as Patron of the West Africa Energy Cooperation Summit (WAECS), to be held in...

Elumelu Embarks On Pan-African Tour Championing Entrepreneurship, Infrastructure, And Inclusive Growth

United Bank for Africa (UBA) Group Chairman and Founder, Tony Elumelu Foundation, Tony O. Elumelu CFR, a leading advocate for Africapitalism and transformative private sector...

Elumelu Embarks On Pan-African Tour Championing Entrepreneurship, Infrastructure, And Inclusive Growth

United Bank for Africa (UBA) Group Chairman and Founder, Tony Elumelu Foundation, Tony O. Elumelu CFR, a leading advocate for Africapitalism and transformative private sector...

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